Are you LinkedIn?
Posted by Bill McDermott on Tue, Jun 29, 2010 @ 09:00 AM
photo by Patrick Smith
I'd like to introduce our guest blogger today, Robin Hensley. Robin has built a legacy of success in the business community. She now serves as a business development coach for CPA's and attorneys who are at the top of their game in maximizing their rainmaking skills. She recently wrote a book "Raising the Bar" that I would recommend reading. Her LinkedIn profile is
http://www.linkedin.com/in/robinhensley. Thanks, Robin.
Does Your Firm Have A Listing In The LinkedIn Company Directory?
We all know that a personal listing on LinkedIn is the gateway to building connections but did you know that your firm can also be listed?
Firm listings are important because they add more dimension to search capabilities. For example, if a potential client is looking for a firm that specializes in employment law or forensic accounting, that individual can search for firms based on specialty, location, size and even 1st and 2nd degree of connection by selecting "Companies" from the drop-down menu in the Search Box and following the prompts.
When I did a search using the keyword, "Employment Law" in the industry, "Law Practice" located in my zip code with only 1st and 2nd degree connections, I found an impressive list of firms that include Constangy, Brooks & Smith, LLP, Fisher & Phillips, Morris, Manning & Martin, LLP and Bondurant, Mixon & Elmore. Clicking on the link to each firm's listing gives me an overview of the firm's practice, a listing of lawyers with individual profiles and how I may be connected to those individuals--making it easier for me (if I needed to) reach out to my connections for an honest evaluation of that firm's capabilities. If yours is small practice or a solo, listing your firm on LinkedIn is a simple and easy way to increase your chances for new business when others are searching for your practice specialty.